With deep roots in aromatheraphy, DR. LAUR needed a visual identity that could express trust, purity and the healing power of essential oils. The challenge was to build a refined, credible brand that could communicate both emotional warmth and clinical precision.
A logo that evokes trust and clarity
The brand needed a logo that feels both professional and natural—something that could stand confidently in the wellness space without relying on overused visual clichés.
Shaping a premium, holistic brand
As a newly launched brand, DR. LAUR had no established visual system—making it essential to build an identity from the ground up that could reflect its blend of scientific expertise and natural care.
Designing for connection and consistency
The brand lacked unified materials for both digital and physical use — from social media to print and packaging — making it difficult to maintain consistency across all touchpoints.
Aromatherapy through video & photography
There was no clear video & photo direction in place, making it hard to visually convey the authenticity, texture and premium quality of each essential oil.
Through thoughtful design and strategic direction, the new DR. LAUR identity brought clarity, consistency, and elegance to a brand rooted in both science and nature.
A logo with lasting impact
The logo communicates trust and authenticity while feeling at home in both clinical and natural wellness spaces—setting the tone for a premium brand experience.
A refined, cohesive identity
We crafted a clean, elegant identity that reflects DR. LAUR’s blend of scientific knowledge
and natural care, ensuring coherence across all materials.
Elevated brand presence across platforms
We created a cohesive visual system that included social media assets, packaging design, printables, and various digital materials—ensuring brand consistency and clarity across ever touchpoint, from online presence to physical products.
Visuals that breathe the brand’s essence
The video & photo direction added depth and emotional resonance, showcasing product quality and reinforcing DR. LAUR’s dedication to purity and care.
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