Despite offering cutting-edge sizing technology, esenca’s visual identity lacked the clarity, precision, and modern feel their product stood for. Our challenge was to align their branding with their tech-forward mission while making it feel confident, trustworthy, and easy to connect with.
2000’s lookalike logo
The previous logo was a standard in early 2000's, so was imperative to update it to a much modern look that empowers the innovation behind esenca technology.
Weak to no visual identity
There was no strong visual language to support the brand. It felt disconnected, inconsistent and didn’t reflect the clean, smart solution esenca provides.
Need for functional design assets
With such a seamless product experience, the visual communication needed to follow suit — clean, modern, intuitive, and easy to implement across all brand touchpoints.
A refreshed brand presence that matches the thinking behind esenca’s product — clear, confident and built to scale. We crafted a visual identity that reflects precision, trust, and innovation, aligning esenca’s look with its product’s cutting-edge capabilities.
Logo sized for the future
Redesigned the old mark into a smart, minimal symbol — bold enough to stand on its own and refined enough to speak tech.
A visual identity with purpose
Built a cohesive visual language that communicates clearly esenca’s purpose.
Scalable and user-friendly brand assets
Created a flexible suite of digital and print assets, easy to implement across platforms while staying visually consistent and intuitive.
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