Their mission was powerful and their impact real — but their visual identity didn’t reflect the credibility, awareness and clarity their purpose deserved. Our challenge was to redesign their brand in a way that honored their goals, while making it more approachable, cohesive and fit for a wider, modern audience.
Oldschool and impersonal logo
The old logo felt clinical, not compassionate — missing both emotion and identity, it didn’t reflect the foundation’s supportive mission. Just an "O+C+D" next to each other, without a story.
Lack of visual “wow” factor
The entire visual identity was outdated, including the logo — missing the needed factor to inspire trust, connection or lasting impact.
High demand for engaging visuals
To capture the importance of OCD awareness, we needed a brand experience that includes a modern visual identity applies to all graphic materials.
With a fresh and thoughtful rebrand, IOCDF’s new visual identity now matches the strength of their mission — approachable, modern, and trustworthy. The redesigned system reflects their values, connects with diverse audiences, and supports their role as a leading voice in OCD awareness.
Smart-kinda ironic logo
The new logo combines symbolism in an ironic way — no longer just “O+C+D”, but a unified mark that represents connection, care and awareness in a memorable way.
Minimalist visuals builds awareness
Our goal was to build a visual identity that would emphasize the strong messages conveyed.
A brand ready to grow
We developed a flexible visual direction that empowers the foundation to communicate consistently across all channels. IOCDF is now equipped to expand its reach, resonate with wider audiences, and continue leading the conversation on OCD with clarity and confidence.
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