As a brand built from the ground up, we needed a visual identity that could instantly reflect the quality, creativity and professionalism behind its photography, video and design services. Our goal was to shape an elevated brand experience — one that feels premium, bold, confident and built with intention from the very first impression.
In search for a bold, minimalist logo
We needed to create a mark that was not only recognizable and versatile but also conveyed boldness, clarity, precision and a refined creative touch.
Adjacent visual identity
We needed a strong, unified identity system that captured its modern aesthetic and positioned it clearly in a competitive creative market.
Portfolio showcase?
Without a website, the brand had no centralized space to showcase its work, attract clients or communicate its full offering. The site needed to be intuitive, bold, and visually striking — just like the work it represented.
Brand assets in and out of social media
From pitch decks to social posts, we needed to design a full suite of digital, social and print collateral that would consistently reflect the brand across every touchpoint.
We built ideal’s brand to feel as polished and purposeful as the creative services we offer. Every touchpoint — from the logo to the website to social content — was crafted to reinforce its premium feel and visual bold confidence.
Minimalist, ‘straight to the point’ kind of logo
We designed a minimalist yet distinctive mark that’s bold, adaptable, and instantly recognizable.
Ideal brand identity
From color to typography to layout systems, we developed a full visual language that communicates clarity, creativity, and consistency across all platforms.
Yesssssir, we got it
The website acts as both a portfolio and a brand experience — clean, minimalist, intuitive and bold, it invites visitors to explore Ideal’s work with ease and confidence.
Branded, always
We created a complete suite of branded digital and print assets, including social templates, presentations and marketing materials — ensuring ideal shows up bold at every interaction.
.svg)
